Focus on how you can help and benefit your user. Use simple words so that you don't confuse people.
"Il n’est jamais trop tard pour commencer un nouveau chapitre : on ne tourne pas la page, on écrit la suite… ensemble."
Agnès Bontinck
ABOUT US
Tell website visitors who you are and why they should choose your business.
Because when a visitor first lands on your website, you're a stranger to them. They have to get to know you in order to want to read your blog posts, subscribe to your email newsletter, or buy what you're selling.